Having won just about all there was to win as a professional footballer with Manchester United, Gary Neville has added to his already impressive business portfolio by purchasing a 50% in digital agency e3creative.
The former full-back, who is co-owner of Salford City FC and already involved in projects with Hotel Football alongside his famous Class of ‘92 teammates, and new projects at the Stock Exchange and St Michaels, said that he had been looking to branch out away from the property and hospitality sectors for some time.
In an interview with the Manchester Evening News, Neville said “We had been looking for some time for the right digital agency to invest in as we want to embed creative and digital at the heart of our business and our projects. After several meetings it was immediately obvious that e3creative were the right choice for us. Our plan now is to fully integrate e3creative into our activities.”
The company itself has grown impressively over the past few years having been formed in 2010, with a £1.1 million turnover last year in 2014, boosted by contracts with the likes of O2 and Stonewall.
With Neville’s investment and an increasing number of high-profile projects in the pipeline – and set to come in off the back of the former United captain’s involvement, this is set to increase in 2015 and beyond.
The business ventures remain a side project for Neville, who despite an illustrious career at Old Trafford remains heavily involved in football. As mentioned, he is a co-owner of Salford City who produced a memorable night at Moor Lane in the FA Cup first round last week, and he combines this with an assistant manager’s role with the England national team and punditry with Sky Sports.
He recently made headlines across the city having allowed homeless people to reside in the former Stock Exchange building until after the winter, when work is planned to transform the building into a 35-room hotel with basement gym, spa, restaurant and a private roof-terrace.